Marketing Director
Kforce Inc.

RESPONSIBILITIES:

Kforce's client, a leading & rapidly growing healthcare organization is seeking a Marketing Director in Secaucus, NJ. They are seeking a dynamic and results-driven Marketing Director to join the team and contribute to the rapid growth and success. This role has an annual bonus along with benefits & opportunity for growth.Summary:The Marketing Director will play a pivotal role in our marketing department, reporting directly to the VP of Marketing. The candidate will be responsible for driving new patient acquisition, enhancing brand recognition, and overseeing a range of marketing initiatives.Responsibilities:

• Marketing Director will collaborate closely with the VP of Marketing to develop and execute strategic marketing plans that align with company goals
• Lead and manage a team of two to three marketing professionals, providing guidance, coaching, and support
• Implement effective marketing campaigns to attract new patients and enhance brand visibility
• Utilize a range of marketing channels, including digital, social media, and traditional methods
• As a Marketing Director, you will monitor and analyze key marketing performance indicators to measure the success of campaigns including creating reports for management
• Develop and maintain strong relationships with internal stakeholders and external partners
• Stay current with industry trends and emerging marketing technologies to drive innovation

REQUIREMENTS:

• Bachelor's degree in Marketing or a related field
• 5+ years of experience in marketing management, preferably in a B2C multi-brand environment out of a healthcare or medical/dental industry is strongly preferred
• Experience with tools such as Pipedrive, Ortto, DOMO, Google Ads, and Meta business suite is preferred
• Strong analytical skills and experience analyzing the data to determined what worked & what didn't work
• Expert Proficiency in digital organic marketing such as SEO, Email Marketing, Content marketing and Social Media Marketing (must have)
• Proficiency in paid digital marketing such as SEM, EMM
• Proficiency in MS Office; Familiarity with Adobe Creative Suite is a plus
• Very strong organizational skills and ability to manage multiple projects simultaneously
• Excellent attention to detail and ability to deliver high-quality work under tight deadlines
• Willingness to work occasional OT during crunch time and occasional weekends (approximately 5 weekends/year for events as needed to support marketing activities)
• Ability to travel about 20% of the time to offices in Northern NJ & Eastern PA
• Spanish language proficiency a plus

---