SMB Demand Generation Marketing Manager
Meta

More than 7 million small business advertisers use Meta tools & technologies every month to connect with customers, and over 200 million businesses use our free tools. We succeed when we help these small business customers grow their business. At Meta, you can play a key role in leading this movement on our Global Customer Small Business Marketing team.We are looking for an experienced performance marketing manager to drive global demand generation marketing creative and experience strategy for one of our small business advertiser segments. You will be responsible for growing our sales pipeline for our global small business sales team, contributing to the overall success of the Global Business Marketing and respective Small Business Group sales and marketing teams. The ideal candidate will have the ability to work across multiple marketing disciplines and cross-functional teams and will possess a strong understanding of the SMB audience to bring customer centric messages to market at scale. The ideal candidate will be an analytical, strategic, creative, and operationally-savvy marketer who can move fast and possesses a demonstrated ability to translate business objectives & customer insights into successful marketing content and experiences.

SMB Demand Generation Marketing Manager Responsibilities:

• Contribute to the global demand generation marketing strategy for Small Business Sales eligible advertisers in partnership with growth marketing counterparts
• Lead and manage marketing content strategy and its execution in collaterals -including web page copy, FB ad campaigns content, email content and more - as needed
• Develop creative for performance marketing campaigns on short timelines
• Work hand-in-hand with designers, copywriters, and web developers to lift the Meta brand experience
• Collaborate with other team members to ensure cohesive messaging across the user journey
• Identify scaled marketing methods to drive adoption of Facebook's marketing solutions
• Build relationships across the business marketing and cross-functional teams
• Deliver concise and powerful analysis of marketing impact
• Partner with Sales, Marketing, and Product Marketing teams to identify, prioritize and produce consistent positioning and messaging

Minimum Qualifications:

• BA/BS degree
• 5+ years of experience in content/digital marketing, performance marketing, marketing communications, or content strategy
• Demonstrated experience in demand generation marketing, with an emphasis on creative and content development for web, email, ads and other channels
• Knowledge of online advertising industry and/or small & medium businesses
• Experience and willingness to create marketing materials and manage the creative process with designers and web developers

Preferred Qualifications:

• Direct first-hand experience with managing Facebook campaigns or using other paid online media preferred
• Demonstrated experience influencing cross-functional teams & building collaborative partnerships with sales, marketing and product partners and other cross-functional teams
• Experience translating complex concepts into easy-to-understand materials
• Strong understanding of and experience with SMB marketing and the SMB audience
• Experience and willingness to develop practitioner marketing content by hand and program manage the creative process
• Experience handling the pace by removing ambiguity and prioritizing effectively

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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