Product Marketing Manager (Healthcare & Medical Devices)
Cochlear

Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.

Product Marketing Manager (Healthcare & Medical Devices)

Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.

Last date to apply is Friday, March 22, 2024

About the role

The Product Marketing Manager, for our Acoustics product line, is responsible for the product management related activities and execution for the marketing strategy and tactics for products in the assigned product portfolio. This role is responsible for managing portions of the Osia System Portfolio, additional Acoustic product management and marketing initiatives as needed, and continued overall portfolio optimization in a changing market landscape. This role's key professional marketing audience will be audiologists, both performing and referring. Responsibilities include deep knowledge of market and customer segments, market analysis, translating regional customer needs to inform global product requirement specifications, inform strategic planning initiatives, work closely with global product management and regional stakeholders (sales, finance, operations) to execute on regional product launch, conduct commercial post market surveillance and initiate/manage/inform marketing campaigns. The Product Manager will also be responsible for implementing commercial introduction and sustaining strategy, prioritizing product and customer requirements, pricing, and working closely with key stakeholders including global marketing, regional sales, recipient services to ensure regional revenue and customer satisfaction goals are met throughout the product lifecycle.

This position is located in Denver, Colorado.

Key Responsibilities

• Implements commercial introduction sustaining and optimization strategy, and product discontinuances, prioritizing product and customer requirements.
• Partners with Global Marketing to plan, manage, and execute regional product launches, including informing and developing regional product requirement specification, pricing strategy, promotional messaging, campaigns and marketing deliverables for the Americas Region, ensuring appropriate positioning and messaging by channel and customer.
• Leads the management of a cross functional launch teams including representatives from Sales, Marketing, Recipient Services, Reimbursement Services, Clinical Affairs, Regulatory Affairs, Customer Service, Supply Chain, and Quality Assurance.
• Develops and manages communication to the field and customers including product announcements, communication related to product issues and product FAQs.
• Creates and trains field staff on product solutions, promotional field plays and messaging guides, and co-develop external training content.
• Establish and maintain active understanding of the competition including product offerings, specifications, pricing, commercial strategies, sales channels, key relationships, and business models. Collects and consolidates competitive intelligence to inform annual strategic planning process and inform global colleagues and regional field of relevant tactics and positioning to influence sales approach on an ongoing basis.
• Conducts voice of customer (VOC), brand awareness, message testing, market sizing, and other market research.
• Gathers and synthesizes market research insights acquired via partnering with global groups or professionals within the CAM market to inform product development, strategic planning, and promotional tactics.

Key Requirements

To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:

• Bachelor's degree Required.
• 5+ years of experience
• Experience in marketing, product management or product service role. Experience in medical device or health information technology within hearing health field is strongly preferred.
• Excellent computer skills with experience in various software packages, including Microsoft Suite and web-based programs
• Ability to manage and adapt to competing priorities and manage time and schedules in a fast-paced environment while maintaining a high level of attention to detail
• Demonstrated ability to prioritize current workload and projects for team and self
• Excellent written and verbal communication and presentation skills including the ability to communicate and present to Senior levels of the organization
• Demonstrated ability to effectively communicate with employees across all levels of the organization and in a variety of settings: one-on one, small and large groups, and among diverse styles
• Provides timely and helpful information to team and cross-functional business partners across the organization
• Ability to ensure clarity of expectations for individuals and team and hold team members accountable for expectations.
• Demonstrated follow through on commitments and ability to act with a clear sense of ownership
• Ability to uncover root causes for potential issues, propose solutions, predict potential barriers, and encourage team members to do the same
• Inspires self and team to tackle problems and challenge the status quo to deliver creative solutions
• Strong ability to interact effectively and proactively with all levels of the organization to develop positive, professional relationships across the business that are based on trust and open communication
• Create an environment of trust with business partners and demonstrate resilience when experiencing setbacks
• Ability to travel (up to 30%) including nights and weekends.

Total Rewards

In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.

• Target Salary Range/Rate: $107,000 - 115,000 based upon experience, as well as an annual bonus opportunity of 15% of base salary.
• Benefit package includes medical, dental, vision, life and disability insurance as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan and pet insurance.

Who are we?

Human needs have always been our inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant because he saw his father struggle with hearing loss. We always start with people in mind - thinking about their needs.

For this reason, our products, services, and support will continue to evolve and improve. We are by our customers' side through the entire hearing journey, so they can experience a life full of hearing. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people's lives and working in an organization where they can be part of bringing the mission to life each day.

Physical & Mental Demands

The physical and mental demands described below are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the individual is regularly required to be in a stationary seated and standing position; utilize business technology for work product delivery, communicate orally and in writing with others internal or external to the organization, utilize problem solving/critical thinking skills to discern and convey information. May be asked to occasionally transport/move up to 30 pounds, depending on the position. Specific vision abilities required by this job include ability to adjust focus. The individual is regularly required to utilize comprehension, critical thinking, communication, problem solving, organization reasoning, relating to others and discernment of items such as product specifications, procedures and processes to customers (whether internal or external). Influence, organization/classification of information and planning are also required.

The work environment is hybrid home/office environment and represents those an individual encounters while performing the essential functions of this job.

Apply now by completing your application form online. Applicants must meet the job specific application criteria to be considered. Visit our careers site at www.cochlear.us/careers to learn more.

Cochlear Americas is an Equal Opportunity, Affirmative Action Employer and provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, Cochlear will provide reasonable accommodations for qualified individuals with disabilities. If you require accommodation with completing the online application, please contact us via web or phone at 303-264-2549

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