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JOB DESCRIPTION
JOB PURPOSE:
Demand Generation at Rust-Oleum is a strategically important function focused on telling compelling stories to achieve sales growth, brand affinity, and user connections to generate, nurture and drive demand with end users.
RESPONSIBILITIES
The Manager of Media Strategy is a critical member of the Strategic Communications & Demand Generation team who reports to the Director of Strategic Communications & Demand Generation and is responsible for defining and driving a purchase strategy executed through in-house, agency and retail media that leverage a holistic set of end-user centric results and insights. Responsibilities will include:
Media Strategy:
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