Marketing Intern - Gerber Life Insurance
Western & Southern Life

White Plains, New York

This job has expired.


Overview

As part of the Direct-to-Consumer (DTC) Digital Channel Marketing team, you will support marketing functions within our Digital and Offline marketing channels that will help provide profitable, customer-centric, brand-driven growth of Gerber Life's DTC business.

For more than 50 years, Gerber Life has been providing budget-friendly life insurance so that children and adults can have greater financial protection. Founded in 1967 by the Gerber Products Company, we share a common heritage and values in caring for the millions of families who place their trust in us. Today, Gerber Life is a member of Western & Southern Financial Group Inc., one of the strongest life insurance groups in the world.
Responsibilities

  • Support marketing campaign planning and execution.
  • Provide support for review of copy for organic social media posting, website & blog articles and other marketing collateral.
  • Market research for potential advertising opportunities with new Social platforms or media types (i.e., Snapchat, TikTok, Instagram Reels, etc.)
  • Market research for online chat platforms for best-in class service
  • Organize an outreach campaign for an Email blast to existing customers to initiate more Product reviews online for all of our life insurance products.
  • Assist in the user acceptance testing (UAT) & review of written, video and image content for the website and other marketing channels.
  • Participate in marketing brainstorming sessions.
  • Review product funnel analytics via Google Analytics reporting or other platform and provide ideas to enhance & optimize the purchase funnel from visit to quote, visit to application submission and visit to payment submission.
  • Take part in formal and informal training opportunities.
  • Measure and report the results of marketing initiatives.
Qualifications
  • Minimum 1 year of business experience (preferably within marketing/digital marketering or administrative role)
  • Demonstrated record of success within bachelor's program and/or extra-curricular activities (i.e. clubs, fraternity, leadership organizations, athletics, etc.)
  • Excellent written and verbal communication skills.
  • Creative problem-solving skills.
  • Self-starter with ability to work independently, and within a team.
  • Comfortable with multitasking in a deadline-driven environment.
Work Setting:
  • Office setting/ sedentary position
  • White Plains, NY (may be partially/fully remote)
  • Part-time (20-25 hours/week) starting in fall term (e.g., 9-2pm (M-F) or 9-5pm three days a week)
    • Note, an 8-hour workday will include 1 hour of unpaid lunch.
Educational Requirements:
  • Currently working towards a bachelor's degree in business, marketing/digital marketing, Data Science, STEM, liberal arts, rising junior or rising senior class level.
  • Successful completion of introductory course(s), project(s), or internship(s) in marketing, business, or equivalent with a 3.0 or above GPA in major area of study.
  • Applied understanding of basic marketing principles.
Computer Skills and Knowledge of Hardware & Software Required:
  • Familiarity with major social media platforms (Facebook, Instagram/Instagram Stories, Twitter, TikTok, YouTube, etc.).
  • Advanced Excel skills.
  • Basic understanding of SEO techniques and other digital media best practices.
  • Basic photography, image and video editing, and graphic design skills a plus.
  • HTML, SQL, R, Tableau, and other database and statistical analysis software knowledge a plus.
  • Knowledge of CRM software (such as Salesforce or HubSpot) a plus.


This job has expired.

Get Hired Faster

Subscribe to job alerts and upload your resume!

*By registering with our site, you agree to our
Terms and Privacy Policy.

More Insurance jobs


PacificSource
Boise, Idaho
Posted about 2 hours ago
PacificSource
Tacoma, Washington
$56,217.68 - $95,570.05 per year
Posted about 2 hours ago
PacificSource
Springfield, Oregon
Posted about 1 hour ago
View Insurance jobs ยป