Marketing Engagement Specialist- hybrid
Community Health Center

Job Description Summary:

Job Description:

This position can work hybrid at our offices in Middletown CT, Denver CO, Washington DC, Newport Beach, CA

JOB SUMMARY
The Marketing Engagement Specialist is a newly created role responsible for coordinating social media campaigns across all platforms of the Moses/Weitzman Health System and its affiliates, and fulfilling critical engagement activities across those social media and public-facing platforms. A critical part of this role will be conducting competitor research and advancing our social listening strategy into greater maturity as a collaborator in a larger system-wide omnichannel digital and integrated marketing strategy.
Specific responsibilities for this position include support for events and projects. The Specialist will work collaboratively with other members of the team, internal and external colleagues and vendors.

ROLE AND RESPONSIBILITIES
• Create innovative social media content as connected to the organization's data-informed digital marketing strategy
• Support social media projects that align with the organizational omnichannel digital and integrated marketing strategy at the direction of the Director of Digital Marketing
• Provide ongoing goals and metrics to evaluate the success of designated social media campaigns
• Become the SME on Sprout Social and leveraging the platform's capabilities as an important piece of our digital and larger communications strategy, particularly social listening, analytics and industry-research

• Lead maintenance of internal integrated marketing calendar
• Assist in developing, executing and evaluating the social media outreach component of marketing campaigns for MWHS, its affiliates and programs
• Serve as organizational lead for engagement, while identifying opportunities for growth as part of our omnichannel integrated marketing strategy.
• Provide support as needed for additional externally facing marketing campaigns and communications project.
• Other duties as assigned

QUALIFICATIONS
Required Skills and Education
• Bachelor's degree required
• 3 to 5 years' experience in social media marketing or digital media
• Strong oral and written communication skills, organizational, time-management and prioritization skills, ability to multi-task, attention to detail, and interpersonal skills
• Demonstrates ability to work cooperatively with other members of a team
• Ability to work independently, with integrity and committed to best practices in data and privacy
• Ability to work nights and weekend if needed
• Demonstrated proficiency in Microsoft Office and internet-related applications
• Current Driver's license

ADDITIONAL QUALIFICIATIONS
Excellent oral and written skills are required. This position is highly involved with staff, clients, colleagues, outside vendors and the community. Experience working with Sprout Social, Adobe Creative Suite and related platforms are a plus, as is experience in health care, health equity, policy or related nonprofit work.

Confidentiality of Information
Confidentiality of business information is a requirement. Confidentiality must be maintained according to CHC policies, as well as following established consumer data privacy best practices.

This Position is available for remote work.

Organization Information:

The Moses/Weitzman Health System is a global leader addressing challenges faced by organizations caring for the poor and diverse populations, and is home to programs focusing on education, research, and process improvement support for safety net providers. The system delivers primary care to more than 150,000 patients in Connecticut, and extends access to specialty care for more than 2.5 million individuals across the U.S. It is a national accrediting body for organizations training advanced practice providers, and offers accredited education and training for Medical Assistants in multiple states. As an incubator for new ideas in areas including social justice, the environment, and social determinants of health, the MWHS is addressing challenges faced by providers caring for underserved communities, creating innovative and impactful initiatives led by nationally and internationally recognized experts. As it forges pathways into the future of primary care, the MWHS honors Lillian Reba Moses (1924-2012), a granddaughter of slaves, and Gerard (Gerry) Weitzman (1938-1999), whose ancestors escaped pogroms in Eastern Europe. Their vision and commitment to justice and equity in healthcare is the foundation upon which the Moses/Weitzman Health System was built.

Time Type:
Full time