Are you an experienced Consumer Marketing Professional looking to be part of a company that follows the science and turns ideas into life changing medicines? If you're passionate about what science can do to make a difference to patients' lives and ready to discover what you can do - join us.
At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. The Marketing Director, Consumer is responsible for leading the definition, design, execution and measurement of brand strategy across both business segments. This role is expected to work across all customer segments and partner effectively with Brand and Portfolio peers/teams, Sales, Commercial Operations, and Managed Markets teams. The Marketing Director, Consumer will work closely with the Brand Insight Director on the planning of all insight work including but not limited to primary and secondary research, database management, and return on investment measurements. This position will be responsible for aligning a diverse team around a clear vision and purpose while leading, inspiring, developing and motivating the team to successfully achieve individual and organizational objectives.
What you'll do
The Marketing Director, Consumer will lead the strategic direction, design, execution and measurement of all consumer-oriented marketing strategies, tactics and activities to deliver on the brand's objectives. Responsible for leading and developing members of the brand team including but not limited to performance management, talent management and career development to shape the culture and develop a diverse pipeline for future Marketing leaders.
You will be responsible for leading the creation of an integrated channel marketing strategy for Consumers, partnering closely with cross-functional teams to engage on brand opportunities and missions, monitor performance, ensure message pull through and uncover opportunities and issues in execution. Also responsible for leading the following key work: marketing strategies (PSP), brand positioning, core messaging and campaign, new markets/channel development, sales integration, sales execution and return on investment analysis.
You will make informed decisions around P&L and drivers of revenue and contribution; appropriately, challenges forecast assumptions, support the design and implementation of launch/life cycle management plans that are responsive to patient needs, whether explicit or latent, collaborate with Managed Markets, and assess the investment viability in innovative brand programs, using economic sensitivity analysis, spend/sales scenario planning, and return on investment variables to gauge risk and go/no go decisions.
The Marketing Director, Consumer will evaluate new program roll-out based on the findings of test markets, pilots, or models. Effectively work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels. Collaborate with other functional areas to ensure promotional planning is consistent with legal/regulatory compliance.
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