Marketing Director
Liberty Reverse Mortgage

Job Description

The Director of Marketing is in charge of developing the company's marketing strategy, managing daily marketing operations and company communications across multiple channels including digital, direct mail, e-mail and telemarketing for "direct to consumer" demand generation and business partner marketing.

Job Functions and Responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

• Develops and implements cost effective marketing strategies based on a thorough understanding of the company's target markets and market channels
• Manages monthly lead generation planning and campaign execution for direct-to-consumer channel working closely with sales management team.
• Identifies strategic marketing opportunities to reduce cost per closed loan
• Provides direct oversight of all marketing operations processes including campaign set-up, execution, management and reporting.
• Manages multi-channel campaigns and communications including digital advertising, direct mail, E-mail, and outbound telemarketing leveraging marketing/sales automation systems (Salesforce, Act-on).
• Manages the development and management company websites including consumer lead generation sites, business partner sites and corporate communications.
• Analyzes results and costs of existing marketing activities and makes recommendations to senior management
• Develops and maintains a detailed marketing budget and variance analysis to support the company's business plan and periodic financial reporting processes
• Works with compliance function to ensure that marketing collateral meets applicable regulatory requirements
• Responsible for the company's corporate communication strategy, policies and procedures to ensure quality messaging consistent with the company's brand and core values
• Selects and manages marketing partners through competitive selection process
• Provides support for public relations and philanthropy as needed
• Effectively recruits and develops marketing team members.
• Manages in-house marketing team of 4 people

Qualifications:

To perform this job successfully, an individual must have the following education and/or experience:

• Minimum 10 years of senior level marketing experience preferable in financial services or data-driven industry
• Indepth knowledge of campaign management processes including Salesforce, E-mail automation software (Act-on) and CMS (Wordpress).
• Strong analytical, problem solving, project and process management skills
• Four year degree from an accredited University in marketing or a related field. MBA a plus.
• Exceptional writing and editing skills
• Experience with managing large scale projects and detailed marketing budgets
• Ability to manage and develop staff

Training / Licensing Requirements:

• Must pass the Company's Background Screening process prior to beginning employment. Additionally, as a condition of employment, you may be required to pass client-specific background check requirements or Federal/State licensing requirements, if applicable.

This job has expired.