Marketing Analyst
QSC, LLC

Costa Mesa, California

This job has expired.


Overview

The Marketing Analyst will be responsible for building and maintaining the digital marketing automation and optimization capabilities for the Q-SYS Marketing Team. Under the guidance of the Senior Digital Marketing & Global Communications Manager, the Marketing Analyst builds automated campaigns, develops measurable KPI metrics and benchmarks digital capabilities, and identify opportunities for conversions. The Marketing Analyst MUST be an expert with marketing automation software (Marketo), CRM tools (Salesforce) and Google Analytics, with experience in closed-loop marketing practices, lead scoring campaigns, and customer database health and maintenance. This role must also be able to analyze and provide recommendations for website conversions, including the creation and measurement of A/B variant campaigns.

Base Pay Range 72,000 - 109,000

The above reflects the pay range that QSC reasonably expects to pay for this role. This pay range also depends on various factors such as job duties and requirements, relevant experience and skills and geographic location. In addition to the base salary range, QSC offers a comprehensive package including but not limited to health benefits, 401K or Roth retirement plans, generous time off and profit sharing.

QSC thrives where innovative technology and compelling audio-visual experiences intersect. For over 50 years, QSC has pioneered the technology and solutions that enable immersive cinema, live performance audio, themed entertainment, digital collaboration and meeting experiences for our customers and partners around the world. A globally recognized innovator in the design, engineering, and manufacture of category leading high-performance loudspeakers, digital mixers, power amplifiers, audio processors, digital cinema solutions, and the Q-SYS™ software-based audio, video and control Ecosystem.

By joining the QSC team, you will be in a challenging, collaborative, fun, and innovative environment. We encourage employees to take ownership, to color outside the lines, and to imagine possibilities. Our culture is casual but dynamic, with cross-functional teams collaborating on creating memorable audio-visual experiences that deliver joy to people, wherever they are. At QSC, fun and hard work go hand in hand. Join us and make a difference in the way people experience movies, meetings, presentations, live performances, and much more.

Q-SYS is a cloud-manageable audio, video and control (AV&C) Platform built around a modern, standards-based IT architecture. With established solutions across Corporate, Education, Hospitality, Venues & Events, Cinema, Government, Healthcare, and Transportation, Q-SYS redefines what is possible for live and virtual experiences by uniting hardware and software partners, developers, and creators.

QSC Pro Audio delivers high-performance loudspeakers, digital mixers, power amplifiers, software and accessories. Our innovative products and solutions, supported with free training & education and unparalleled customer service, set the stage for creators, performers, and entertainment providers to confidently deliver impactful experiences for their audiences.

Responsibilities

  • After working with the marketing team to define the digital campaign, this role would develop and program complex lead scoring and automated nurturing campaigns in Marketo and Salesforce. Then provide reporting insight and recommendation on these activities.
  • Analyze effectiveness of general email and web campaigns and provide recommendations on increasing audience engagement and conversion.
  • Develop strategy for measuring all campaign activities, including the creation and maintenance of automated reporting dashboards, as well as fulfilling ad-hoc marketing reporting request from management leads.
  • Analyze effectiveness and reach of social media and mixed media ad campaigns, and make recommendations to increase subscriptions and viewer loyalty.

Qualifications

Education:
  • Bachelor's Degree in Marketing, Business, Statistics
  • Certifications in Marketo, Salesforce or Google Analytics is a plus
Experience:
  • Minimum of 5 years of experience in marketing operations and data analytics or other data-analytics role within an organization
  • Strong experience working with Marketo, Salesforce and Google Analytics required.
Knowledge and Skills:
  • Strong ability in analyzing marketing performance, evaluating marketing KPIs
  • Strong understanding of how to use common digital marketing analytics tools
  • Proficient in Microsoft Office (Loves pivot tables)
  • Excellent communication skills and ability to present data in a meaningful way
  • Team player, hard working, organized and goal oriented


This job has expired.

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