Executive Director, Public Relations
Wellstar Health Systems

Overview

How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.
Responsibilities

The Executive Director, Public Relations is the day-to-day leader of, and expert, on WellStar Health System's communications strategy to continuously engage external audiences, includingkey traditional and non-traditional/"new" media outlets, reporters, bloggers, influencers and other community leaders.

WellStar is seeking a leader that is fearless, proven and dynamic to lead the public relations function. This Executive Director's primary accountability:

• Assists in the creation of WellStar narratives and stories to engage ALL external audiences via non-paid media generation which support WellStar's leadership position vs all othercompetitors
• Identifies emerging external communications technologies, techniques and tactics to ensure that WellStar is on the forefront of positive and emerging public perceptions of the healthcare industry
• Manages governance structure for external messaging, ensuring consistent tone and delivery of all external messages and consistency with internal/system messages
• Motivates internal audiences to enhance patient experience and engage in exceeding expectations, via third party endorsement of key WellStar messages and success stories
• Works with Executive Director, Service Line & Clinical Communications and Executive Director, Organizational Communications and Events to operationalize strategy for employees and clinical and providers audiences, ensuring consistency of messages
• Creatively translates clinical messaging to broader WellStar external audiences
• Tells the WellStar story of united providers offering consumer-centric, high quality care to patients to all external audiences via editorial coverage
• Informed by leadership, creates, leads and executes a strategy to translate externally focused events to achieve WellStar's core communications objectives via editorial coverage

Qualifications

Required Minimum Education: Bachelor's degree in Public Relations/Communications/Journalism or or related field.

Required Minimum Experience: Minimum ten (10) years of experience in Media Relations/External Public Relations. Five years (5) years in management capacity. Demonstrated success in external audience messaging in a way that directly engages the traditional and "new" media outlets. Success in creating effective messaging for external audiences and translating complex information into compelling consumer-focused stories. Ability to effectively maneuver within a complex system/company. Expertise in highly successful external audience/media messaging. Proven success in engaging media outlets and key influencers with the opportunities and services provided by the System. Ability to function with ease in a complex system/company. Success with creating and implementing digital engagement tools

Required Minimum Skills: Possess the drive to participate in a highly-engaged cross functional team with identified success in developing those teams. Proven success in utilizing innovative technology and digital experiences to connect to engage key audiences and drive interaction. Experience in developing 1) successful media relations strategies and 2) engaging key internal audiences translate their work into compelling externally leveraged consumer-focused stories, and 3) Subject matter expertise of modern communication best practices and digital platforms available for external audience engagement.

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