E-Commerce Strategy and Analytics Manager
Lasko Products

Lasko Products is seeking an ambitious, creative, and analyticalManager, eCommerce Strategy and Analytics. This role requires a business leader with a can-do, test-and-learn, entrepreneurial and innovative mindset. The candidate will play a key role in developing and leading Lasko’s eCommerce strategy including supporting the eCommerce team and in driving topline sales, operating metrics, KPI’s, ad operating budget management. This role will be instrumental in helping Lasko drive future growth in the e-commerce channel.

Lasko was founded as a family-owned operation in Philadelphia, PA in 1906. Since then, it has grown into a global organization and market leader in home comfort products. As a company committed to producing high-quality goods, Lasko is constantly evolving and innovating to meet the demands of its customers. The Lasko family of brands also includes Air King Limited, B-Air, BlueDri, and Guardian Technologies.

If you want to work for a values-driven company deeply dedicated to its employees and customers, we want to hear from you! Our employees are our most valued resources, so we’re looking for hands-on team players that want to make a significant contribution to our team’s success.

RESPONSIBILITIES

• Develop and implement Lasko’s eCommerce strategic plan (P&L) across key retailer partnerships to achieve top-line and bottom-line results, including seasonal eCommerce strategy and roadmap that aligns with Lasko’s overall business objectives
• Work cross-functionally with the Business Units (BU) and Sales to align e-commerce plans with BU priorities including, product commercialization, assortment recommendations, competitive intel, and online category management
• Act as account lead for Commercial Air Movement (CAM) Business Unit on Amazon
• Lead the e-commerce forecasting and annual operating plan development across customer accounts
• Provide analysis of channel performance including, promotional performance, media performance, and pro-forma modeling
• Serve as thought leader, identifying new revenue opportunities through research, business unit feedback and sales performance analysis
• Research industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets;

QUALIFICATIONS:

• Bachelor’s Degree required, specialization in eCommerce, Digital Operations, and/or Digital Marketing preferred.
• Minimum of 5-7+ years of eCommerce and online experience
• Experience developing strategic plans for eCommerce channels – specific experience in developing strategy, planning, and P&L budgeting
• Amazon and/or Walmart.com account management experience
• Self-motivated and able to work independently as well as part of a team in a fast-paced environment with changing priorities and show constant entrepreneurial initiative
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
• Excellent project management skills, a strong problem solver with clear attention to detail, and passion for pioneering new customer acquisition and growth
• Strong analytical skills to guide business strategy decisions
• Experience in Home Environment/DIY/Appliances category preferred; other durable, seasonal and consumer goods experience also highly valued

About the Company

Lasko Metal Products was founded in 1906 by Henry Lasko in Philadelphia. Lasko designs, manufactures, assembles, and distributes portable fans, heaters, and humidifiers for the consumer market (Lasko brand), air purifiers (Germ Guardian brand), ventilation products such as range hoods and bathroom exhaust fans to the construction industry (Air King brand) and water damage restoration products such as air scrubbers and dehumidifiers (B-Air brand).Lasko’s products are sold in North America, South America, the Caribbean, and Asia. The company is recognized as the leader in the portable fan and portable heating categories and proudly operates American manufacturing, assembly, and distribution facilities across the US. Lasko’s leading market share in fans and heaters is 2X – 4X larger than the #2 brand.Lasko’s domestic production capabilities uniquely position Lasko to serve its customers.

Lasko’s Mission is to improve everyday life with trusted products which create a healthier and more comfortable environment. The company’s success is based on 5 Core Values:

• Be Bold:
• Challenge the status quo
• Courageously pursue the impossible
• Reject mediocrity
• Be Together
• Work together for success
• Drive trust and candor with each other
• Prioritize \u0022We\u0022 before \u0022I\u0022
• Be A Leader
• Lead with personal conviction
• Inspire each other to deliver high- quality results
• Leverage resilience and agility to drive excellence
• Be Accountable
• Consistently deliver to our customers
• Embrace commitments as a contract
• Take pride in our actions
• Be The Change
• Demonstrate a passion to win
• Make a difference at work in our communities
• Step forward and take initiative

Geographic Reach

Based in the greater Philadelphia, PA area, Lasko Products operates in locations throughout the US and Canada. The company’s Tennessee, Texas, and Pennsylvania manufacturing facilities produce both indoor and outdoor fans and heaters. The company also sources select products internationally from China, Taiwan, Vietnam, Malaysia, and India. Lasko operates distribution centers in all manufacturing locations plus Nevada and Ohio.

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