Director, Marketing Direct Mail and Segmentation
Wideopenwest

For remote positions, employees can sit in one of the following states: AL, AZ, CO, FL, GA, IL, IN, KY, MI, OH, SC, TN and TX. Please only apply if you are able to live and work full-time in one of the states listed above; your application will not be considered or reviewed if you live outside of these states. State locations and specifics are subject to change as our hiring requirements shift.

The Director of Marketing Direct Mail & Segmentation is primarily responsible for developing a strategy for evaluation, planning and execution of the direct mail program, including acquisition and existing customer direct mail, in support of company objectives.

What you'll do:

• Plan and manage operational support for the design and production of all direct mail communications including:
  • Targeting strategy and development
  • Data/List segmentation strategy
  • Budget planning and financial tracking
  • Message development and testing
  • Campaign results analysis
  • Creative/design development
  • Vendor management

• Develop and manage the implementation of integrated marketing campaigns among direct mail, social, digital, and broadcast
• Build strong relationships with all internal and external partners to achieve departmental objectives in support of business objectives
• Develop strategies to maximize internal operations by streamlining work processes, utilizing technology as appropriate, and implementing best practices
• Serve as WOW!s direct marketing subject matter expert by keeping abreast of industry best practice
• Recommend to WOW!'s leadership and provide financial justification for annual budget; manage program financials
• Measure and report performance of marketing campaigns and assess against KPIs and ROI by analyzing customer data and figures
• Develop and implement new testing of targets, formats, and frequency opportunities for optimal return on the direct mail program
• Coach, develop and mentor direct reports
• Ensure the integrity and accuracy of records and timely progress reports.

What we're looking for:

Education:

• Four-year college degree in Marketing or equivalent experience

Experience/Skills Needed:

• At least 7+ years direct response experience and experience managing supplier partners; agency experience is a plus
• 3+ years of Direct Mail management/leadership experience
• Ability to establish primary and secondary KPIs, understand campaign and tactical performance, and optimize campaigns and strategy based on results
• Demonstrated subject-matter expertise
• Proven leadership skills and a strategic mindset
• Independent and effective decision making skills
• Understanding of and commitment to WOW!s mission
• Excellent project management and vendor management skills
• Excellent attention to detail
• Excellent written and oral communication skills
• Ability to prioritize, multi-task, meet deadlines and thrive in a fast-paced and entrepreneurial environment
• Ability to work both independently and collaboratively as a team
• Strong analytical skills and able to review and interpret data, budgets, etc.
• Experience with customer relationship management software (CRM) is a plus

Computer Skills:

• Strong computer skills and ability to use existing technology to achieve desired results
• Word, PowerPoint, Excel, Internet software, email

Physical Demands/Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Required to use hands to type, handle objects and paperwork
• Required to reach and hold items at chest level or reach above the shoulder

• Must be able to perform computer functions and operate routine office equipment
• Must be able to sit for extended periods of time
• Must be able to travel for business purposes on an occasional basis
• Regularly required to talk and hear
• Required to use close vision and be able to focus

Wondering if you should apply? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WOW! we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but don't check every box in the qualifications section, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

The minimum base pay salary for this position is $118,000. Salary may be negotiable based on experience. The minimum salary does not include any other pay elements in which this position may be eligible.

#LI-remote

All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran

This job has expired.