Location: Bannockburn, IL Description: Our client is currently seeking a Digital Marketing Strategist Remote
Lead email campaign strategy development with internal business partners, with an emphasis on cross-channel integration
Lead and/or assist in the strategic development of mapping out card member product/service touchpoints that will get translated into multichannel digital communications.
Assist in the building and implementation of multichannel communications to current card member base by collaborating with the website and Paid Display Media teams.
Report on key email performance metrics using current software platforms and deliverability benchmarks. Responsible for reporting out the following analytics: Deliverability, Opens, Opt-outs, Subject line testing and Click-thru's.
Work with analytic team to determine and build campaign tests that optimize performance and drive greater ROI
Leverage data to incorporate personalization and dynamic content that drives response and business benefits
Monitor competitive environment & best practices and report on trends and opportunities
Bachelor's degree in marketing, business or communications
3 + years of email marketing experience including experience with an Email Service Provider
5+ years of ecommerce, customer relationship, or CRM experience
Proficient in MS Office, including MS Excel, MS Word, MS PowerPoint
Must be an analytical thinker with excellent attention to details
Ability to multitask and be flexible with changing priorities
Ability to work collaboratively and within a matrix environment
Must have excellent project management skills • Exceptional organizational and communication skills.
Skills Desired: • Understanding of consumer behavior • Financial Service experience • Experience with Sales Force or Oracle Cloud platform a plus • Agency Vendor Management experience
This job and many more are available through The Judge Group. Find us on the web at www.judge.com
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According to the US Bureau of Labor Statistics (BLS), employment in computer and information technology occupations is projected to grow 11 percent from 2019 to 2029, much faster than the average for all occupations. These occupations are projected to add about 531,200 new jobs. Demand for these workers will stem from greater emphasis on cloud computing, the collection and storage of big data, and information security.
According to BLS, the median annual wage for computer and information technology occupations was $91,250 in May 2020, which was higher than the median annual wage for all occupations of $41,950.