Digital Marketing (Paid Media) Data Analyst
Horizontal Talent

Top Skills/Requirements:

• 3+ years of work experience in an analytics-focused role with experience including digital marketing analysis, paid media management and application of predictive analytics.
• Experience with PowerBI and Google Analytics required.

Background:

• A foundational understanding of SQL, statistical analysis, experimental design, and multi-touch attribution.

Job Summary:
The Performance Media Analyst will compile data, develop tools, and perform analysis to optimize our client's multi-million-dollar media investment to maximize results and goals. The role will focus on driving efficiencies in paid media, reporting campaign effectiveness and reporting against goals, while maintaining analytic capabilities the organization forward as a data-driven organization. The analyst will be vital in being the point person to have a handle on what is happening with demand and what those implications are for the business. Utilizing the generated data and insights, they will support ORV Marketing teams to drive efficient marketing and retail execution.

Essential Duties & Responsibilities:

• Standardized reporting (weekly, monthly, end of year) at multiple levels of granularity, including KPIs like leads, conversion rates, traffic, audiences, and website through-put and engagement.
• Discover and present regular strategic findings: Data mine for impactful trends that inform best-practices at a deeper level (e.g. funnel drop off, seasonality, creative, audience, etc.).
• Analyze demand trends and deliver actionable insights to internal teams to ensure marketing strategies are data-driven, business-focused and optimized to ensure success.
• Champion, monitor and analyze the health of our marketing funnel, utilizing key insights to optimize strategies and fuel sustainable growth.
• Mature weekly reporting conversations into a strategic and performance-based discussion that drives action and results.
• Support cross-functional team in developing a robust and data-backed paid media strategy.
• Collaborate with Data and Analytics Organization to stay up to date with current best practices and modern technologies and tools.
• Ensure quality and correct discrepancies within analytic solutions.
• Proactively identify opportunities for process improvement and efficiency in marketing analysis

Skills, Knowledge, & Education:

• Bachelor's Degree, preferably in a quantitative or scientific field (Math/Stats, Analytics, Economics, Computer Science, Data Science or similar).
• 3+ years of work experience in an analytics-focused role with experience including digital marketing analysis, paid media management and application of predictive analytics.
• Experience with PowerBI and Google Analytics required.
• Experience with platform Ad Managers.
• Expert-level proficiency in office software including Microsoft Word, PowerPoint, and Excel.
• A foundational understanding of SQL, statistical analysis, experimental design, and multi-touch attribution.
• Proven ability of driving successful application of audience / customer segmentation.
• Ability to meet deadlines and solve problems in a fast-paced environment with shifting priorities, demands and timelines.
• Solid written and verbal communication skills and proven ability to work cross functionally at all levels of a matrix environment.

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