Digital Experience Manager, Social Media
BC Forward

Digital Experience Manager, Social Media
BCForward is seeking for a highly motivated and talented Digital Experience Manager, Social Media at South San Francisco, CA 94080

Job Title: Digital Experience Manager, Social Media
Duration: 6 Months
Location: South San Francisco, CA 94080

Key Responsibilities:

Drives customer and patient-centric social media programs, with a bias for quality and efficiency
Partners with product marketing teams to translate marketing strategy into integrated, omni-channel digital strategies and tactics
Manages agency partners to ensure high-quality strategy, content, and execution; Leads development of social-first creative
Works within a social media media management system to develop and adhere to best practices for delivery of social media and ensures partners do as well
Educate the organization about the best use of influencers and activate them for the benefit of patients and customers
Leverages internal analytics and external data to support insights and business-focused recommendations
Understands the interplay between paid media, social media, email, and website touchpoints and can speak to the role each plays across the customer and patient journey.
Creates project plans and ensures key milestones, dependencies and timelines are proactively communicated across stakeholders and partners
Seeks opportunities to optimize, test pilots, or advance new capabilities and share learnings across XO and the broader enterprise

Skills
An analytical mindset that translates to the creative-side of social media content development
Deep familiarity with paid social media, including how to buy and optimize campaigns and content
Highly experienced working within a SMMS, Sprinklr is highly desirable
Fluency in all social media analytics, across all major social media platforms
Ability to apply data and analysis to drive decision making
Strong planning, critical thinking and problem-solving skills to meet goals within the constraints of time and budget
Adept at vendor/agency management to maintain healthy partnerships and deliver operational excellence

Qualifications
Bachelor's degree
5+ years with a focus on social media
7+ years experience working in digital/software marketing, digital production, marketing technology, or marketing operations related functions
Pharma experience or experience in a highly regulated industry is a plus

Interested candidates please send resume in Word format Please reference job code 199837 when responding to this ad.

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