Content and Community Lead
Rust-Oleum Corporation

JOB DESCRIPTION

As our Content and Community Lead you will work with a small internal team to produce social media and digital copy, design social/digital graphics, analytics and social listening reports to help grow brand awareness, followers and engagement. This person will work directly with the Digital and Social Media Strategist and Digital and Social Creative Producer to plan, produce and execute paid and owned social and digital content on an ongoing basis. This person will also coordinate with the Social Care team as they monitor, moderate and manage a subset of branded social media communities.

Solving challenges is the very foundation of who we are. After all, in the beginning, our founder, sea captain Robert Fergusson, didn't particularly care about paint. When he founded our company in 1921, he just wanted to keep his ship intact and stumbled upon a valuable solution. Today, that discovery is Rust-Oleum Corporation.

The same passion that drove the Captain to spend his next few years creating the world's first rust-preventative paint still drives us today. When we see a problem, we work diligently until we've perfected a solution, which has led to some of the most cutting edge, durable and innovative products in the industry. Our creative and talented team of over 2000 people across every corner of the world, help us remain the global leader in protective paints and coatings for both home and industry.

Here's what you can expect every day:

Content Creation

• Embedded member of the brand team regularly attending and actively participating in key meetings; actively executing and reporting on tactics to support brand priorities
• Collaborates with videographer/photographer to create engaging social media content supporting key growth objectives for the brand
• Owns the copywriting and content publishing process for branded social and digital channels including but not limited to Facebook, Instagram, Youtube, Tik-Tok, Web, and eCommerce
• Works with internal teams to source owned photography and videos; networks with consumers and influencers to source earned videography, photography and user generated content
• Designs graphics for social posts, eCommerce and web pages
• Schedules and publishes social posts as well as digital content and maintains an organized social/digital content calendar capturing activity across channels

Community Management

• Manages multiple social media platforms on behalf of brand with support of the social care team by monitoring and moderating conversation, responding to consumers with pre-approved language and escalating issues internally to the appropriate team members to ensure they are acted upon and addressed in a timely manner

Reporting

• Assists Digital and Social Media Strategist with conducting social listening exercises, analyzing content performance and preparing reports on trends, insights and opportunities

Responsibilities:

• Bachelor's Degree in communications, journalism, marketing, or related field
• 1 -3 years of professional experience writing for social or digital channels in a content creation role (consumer goods experience preferred)
• Excellent writing skills
• Excellent research and outreach skills
• Self-starter with the ability to work independently
• Active listener, a critical thinker and a problem solver
• Pays extreme attention to detail
• Strong people skills -must possess the ability to build effective working relationships
• Strong communication and time-management skills
• Sprinklr or other social media management system experience preferred
• PC proficient in Microsoft Office programs, especially Excel
• Basic analytical skills preferred
• Knowledge of social media best practices for brands a plus

Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.

LI19

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